Privacy Policies

1. Privacy Policies

Effective Date: July 16, 2026

American Skin Institute (“ASI,” “we,” “our,” or “us”) is committed to protecting your privacy and safeguarding the information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, www.amskin.com, submit a form, subscribe to our newsletter, use our online store, make a payment, or otherwise interact with us online.

This Privacy Policy applies only to information collected through our website and related online services. It does not apply to your medical records or Protected Health Information (“PHI”), which are protected by the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable federal and California laws.

Information We Collect

Depending on how you interact with our website, we may collect the following categories of information:

Information You Provide

We may collect information you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Information submitted through contact, consultation, or appointment request forms
• Newsletter subscription information
• Information provided when communicating with us online

Appointment and consultation requests submitted through our website are transmitted through a HIPAA-compliant JotForm platform designed to help protect the information you provide.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Date and time of website visits
• Referring website
• General website usage information

We use this information to improve website functionality, understand website traffic, measure performance, and enhance the user experience.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality, analyze website usage, measure advertising effectiveness, and improve our services.

The technologies we use may include:

Essential Website Cookies

These cookies are necessary for basic website functionality, security, and proper operation.

WordPress Cookies

Our website is built using WordPress. WordPress may use cookies to support website functionality, security features, user preferences, and other technical functions necessary for website operation.

Shopify Cookies

When you visit our online store, Shopify may place cookies necessary for shopping cart functionality, secure checkout, fraud prevention, remembering shopping preferences, and analyzing store activity.

Analytics and Advertising Technologies

We use:

• Google Analytics to understand website traffic and visitor interactions
• Google Tag Manager to manage website tags and tracking technologies
• Google Ads technologies to measure advertising performance and track conversions

These technologies may collect information about your interactions with our website, such as pages visited, actions taken, and general browsing activity.

We do not use Meta Pixel, Facebook tracking, or Instagram advertising tracking technologies.

You may disable cookies through your browser settings. However, disabling cookies may affect certain website features and functionality.

Online Store

When you click the Shop section of our website, you are redirected to our Shopify-powered online store. Information collected through the online store is governed by this Privacy Policy and Shopify’s applicable privacy practices.

Shopping-related information may include information necessary to process orders, maintain shopping sessions, provide customer service, and improve the online shopping experience.

How We Use Your Information

We may use information collected through our website to:

• Respond to inquiries and requests
• Process appointment and consultation requests
• Communicate regarding requested services
• Send appointment reminders
• Send newsletters and educational communications through Mailchimp when you have subscribed
• Provide requested information about our services
• Process online bill payments
• Improve website performance and user experience
• Analyze website traffic and advertising effectiveness
• Protect website security
• Comply with legal obligations

We do not sell your personal information.

Email Communications

If you subscribe to our newsletter, we may send educational content, practice updates, special offers, and announcements through Mailchimp.

You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

Text Message Communications

If you provide your mobile phone number, we may send appointment reminders and healthcare-related communications through Solutionreach.

We do not use SMS messages for promotional marketing unless you separately provide appropriate consent.

Message and data rates may apply according to your wireless carrier.

Online Payments

If you choose to pay a bill online, payment processing is provided through Authorize.net, a secure third-party payment processor.

Payment information is transmitted securely to Authorize.net for processing. American Skin Institute does not store complete credit card numbers or full payment card information on its website.

Sharing Information

We may share information only as necessary with trusted service providers who help us operate our website and provide services, including providers that support:

• Website hosting
• Website functionality
• Appointment request processing
• Email communications
• Text message appointment reminders
• Payment processing
• Website analytics
• Technical support

These service providers are expected to protect information and use it only for purposes related to providing services to ASI.

We may also disclose information when required by law or when necessary to protect the rights, safety, or security of our patients, staff, or practice.

HIPAA

Information submitted through our website is separate from your medical record until it becomes part of your patient file.

Protected Health Information (“PHI”) created or maintained during your care is governed by our Notice of Privacy Practices and applicable HIPAA regulations, not this website Privacy Policy.

California Privacy Rights

California residents may have rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), including the right to:

• Know what personal information we collect
• Request access to personal information
• Request correction of inaccurate personal information
• Request deletion of eligible personal information
• Request information about how personal information is collected, used, disclosed, or shared

To exercise these rights, California residents may contact us by email, telephone, or mail using the contact information below.

We may need to verify your identity before completing a request. California residents may also use an authorized agent to submit a request on their behalf, subject to applicable legal verification requirements.

We do not discriminate against individuals for exercising their privacy rights.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, maintain business records, and enforce our agreements.

Children’s Privacy

Our website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children through our website.

Third-Party Websites

Our website may contain links to third-party websites, including Shopify and other service providers. We are not responsible for the privacy practices, security, or content of third-party websites.

Do Not Track

Some browsers offer a “Do Not Track” feature that allows users to communicate privacy preferences. Because there is currently no universally accepted industry standard for responding to Do Not Track signals, our website does not currently respond to these signals.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. While we strive to protect information, no method of electronic transmission or storage is completely secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated Effective Date.

Contact Us

American Skin Institute
4836 Van Nuys Boulevard Sherman Oaks, California 91403
Email: miriam@amskin.com
Phone: (818) 907-7546

By using this website, you acknowledge that you have read and understood this Privacy Policy.

2. Terms of Use

Effective Date: July 16, 2026

Welcome to the American Skin Institute website (“Website”). These Terms of Use (“Terms”) govern your access to and use of www.amskin.com, operated by American Skin Institute (“ASI,” “we,” “our,” or “us”).

By accessing or using this Website, you agree to these Terms. If you do not agree with these Terms, please do not use this Website.

Website Purpose

The content provided on this Website is intended for general informational purposes only. It is designed to provide information about American Skin Institute, our providers, services, treatments, and related topics.

Information on this Website does not constitute medical advice, diagnosis, or treatment recommendations and should not be relied upon as a substitute for consultation with a qualified healthcare professional.

A provider-patient relationship is not created by your use of this Website, submission of an online form, or receipt of general information from this Website.

Medical Information Disclaimer

Medical conditions and treatment options vary from person to person. You should consult directly with a qualified healthcare provider regarding your individual healthcare needs.

If you are experiencing a medical emergency, call emergency services or seek immediate medical attention.

Online Forms and Communications

You may submit information through forms on this Website, including consultation requests and contact forms.

Submitting information through this Website does not guarantee an appointment, consultation, treatment eligibility, or acceptance as a patient.

Information submitted through our online forms is handled according to our Privacy Policy and applicable privacy laws.

Online Store

Our Website may include access to an online store operated through Shopify.

Purchases made through our online store may be subject to additional Shopify terms, policies, and payment processing requirements.

ASI reserves the right to modify product availability, pricing, descriptions, and services offered through the online store at any time.

Intellectual Property

All content on this Website, including text, graphics, logos, images, design elements, and other materials, is owned by or licensed to American Skin Institute unless otherwise noted.

You may view and use Website content for personal, non-commercial purposes only. You may not reproduce, distribute, modify, or use Website materials without prior written permission.

Third-Party Links

This Website may contain links to third-party websites or services.

These links are provided for convenience only. ASI does not control and is not responsible for the content, security, availability, or privacy practices of third-party websites.

Your use of third-party websites is subject to their own terms and policies.

Website Availability

We strive to maintain accurate and reliable information on this Website but do not guarantee that the Website will always be available, complete, current, or error-free.

We may modify, suspend, or discontinue portions of the Website at any time.

Limitation of Liability

To the fullest extent permitted by law, American Skin Institute is not responsible for any damages arising from your use of, or inability to use, this Website or reliance on information provided through this Website.

Privacy

Your use of this Website is also governed by our Privacy Policy.

Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict of law principles.

Changes to These Terms

We may update these Terms from time to time. Changes will be posted on this page with an updated Effective Date.

Contact Us

American Skin Institute
4836 Van Nuys Boulevard Sherman Oaks, California 91403
Email: miriam@amskin.com
Phone: (818) 907-7546

3. Cookie Policy

Effective Date: July 16, 2026

American Skin Institute (“ASI,” “we,” “our,” or “us”) uses cookies and similar technologies on www.amskin.com to improve website functionality, understand website usage, measure advertising effectiveness, and enhance the user experience.

This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. Cookies allow websites to recognize your device, remember preferences, improve functionality, and collect information about website activity.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to operate properly. They may support:

• Website security
• Basic functionality
• Technical operations
• User preferences

These cookies generally cannot be disabled without affecting website functionality.

WordPress Cookies

Our website uses WordPress. WordPress may use cookies to support:

• Website functionality
• Security features
• Technical performance
• User preferences

Shopify Cookies

When you visit our online store, Shopify may use cookies to support:

• Shopping cart functionality
• Secure checkout
• Fraud prevention
• Store preferences
• Online store performance

Analytics Cookies

We use Google Analytics to help us understand how visitors interact with our Website.

Analytics cookies may collect information such as:

• Pages visited
• Time spent on pages
• Website navigation patterns
• General visitor activity

Advertising Cookies

We use Google Ads technologies to measure advertising performance and understand whether visitors interact with our advertising campaigns.

These technologies may collect information about website visits and actions taken after viewing or interacting with advertisements.

We do not use Meta Pixel, Facebook tracking, or Instagram advertising tracking technologies.

Google Tag Manager

We use Google Tag Manager to manage website tags and tracking technologies. Google Tag Manager itself does not generally collect personal information but may enable other tags and technologies used on our Website.

Managing Cookies

You may control or delete cookies through your browser settings. Most browsers allow you to:

• View cookies stored on your device
• Block cookies
• Delete existing cookies
• Adjust cookie preferences

Disabling cookies may affect certain Website features.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted with an updated Effective Date.

Contact Us

American Skin Institute
4836 Van Nuys Boulevard Sherman Oaks, California 91403
Email: miriam@amskin.com
Phone: (818) 907-7546

4. SMS Communications Policy

Effective Date: July 16, 2026

American Skin Institute (“ASI,” “we,” “our,” or “us”) uses SMS messaging to communicate with patients regarding appointments and healthcare-related communications.

Types of Messages

If you provide your mobile phone number and consent to receive text messages, ASI may send SMS messages through Solutionreach, including:

• Appointment confirmations
• Appointment reminders
• Scheduling-related communications
• Patient care coordination messages

Consent to Receive Messages

By providing your mobile phone number and agreeing to receive text communications, you consent to receive SMS messages from ASI at the number provided.

Consent to receive SMS messages is not required as a condition of receiving medical care.

Message Frequency

Message frequency may vary depending on your appointments, requests, and communication needs.

Opt-Out Instructions

You may stop receiving SMS messages at any time by replying:

STOP

After you send STOP, you may receive one confirmation message that your request has been received. You will no longer receive SMS messages unless you provide new consent.

Help

For assistance with SMS messages, reply:

HELP

or contact American Skin Institute directly.

Message and Data Rates

Message and data rates may apply depending on your mobile carrier and phone plan.

Privacy

Information collected through SMS communications is handled according to our Privacy Policy and applicable healthcare privacy requirements.

Healthcare-related information is protected according to applicable laws, including HIPAA where applicable.

Contact Us

American Skin Institute
4836 Van Nuys Boulevard Sherman Oaks, California 91403
Email: miriam@amskin.com
Phone: (818) 907-7546